The Pay Per Click (PPC), one of the most-talked-about Search Engine Marketing tool, is offered by the search engine (the discussion would surround Google mainly). Your targeted keywords would show up in ads on the search page. And when a visitors clicks on it, which takes him to your website (on its landing page), you pay to Google.
If you already know that and want to get wise with your PPC budget, take the cue from the below given 6 tips:
Have Flexible and Stretchable Budget
If your PPC service manager has good track record, do not be shocked when he asks for more financial inputs. He could be testing the waters and experimenting for initial period. As he will gain more confidence on the keyword front each month, the return on investments would start reflecting.
Determine Breakeven Point
To know where you stand with the total spending and total earnings, know your average sale. This would help in getting open for the first point, especially when the average sale is high, and your Cost per Acquisition (of getting the client) goes down.
Evaluate PPC according to your product offerings
Here, the lifecycle of the product / service your business sells is crucial to using PPC budget to the maximum benefit. If a product is bought once in a while like an Almirah, or if a product is purchased on a regular basis like casual wears, the investment in PPC can vary accordingly. You need to worry about maintaining post-click bonding.
Focus on close or exact (phrase) keyword match
Keywords when set to broad match (which is the default setting) are noticed causing massive budget waste. The kind of traffic and conversions you’re seeing is because of the keywords you are targeting. You can then analyze broad match to reach to the keywords useful for your business.
Use PPC tools wisely, only after learning about them enough
Since there is money involved in the act, any impulsive act can cost you dearly. Sure, these tools are meant to simplify PPC management job, but they also demand enough attention before PPC budget can be put to good use. Learn from some expert or it under his guidance, to begin with. Later you can think of taking it full-fledged.
Don’t target anything out of the blue
To get PPC working for you, making imaginary goals would not help. Analyze hard to know the avenues from where your conversions usually come when you run your PPC campaign. Some ‘out of the way’ keyword if converts you for once, try to keep a tab on trend if it really drives your traffic. There is no sense by wasting dollars just for a ‘chanced’ conversion.
If managing PPC seems difficult and tricky (which it is), you can start with the hiring of an expert for the job. In India, PPC services are still much affordable than in many other countries.
If you already know that and want to get wise with your PPC budget, take the cue from the below given 6 tips:
Have Flexible and Stretchable Budget
If your PPC service manager has good track record, do not be shocked when he asks for more financial inputs. He could be testing the waters and experimenting for initial period. As he will gain more confidence on the keyword front each month, the return on investments would start reflecting.
Determine Breakeven Point
To know where you stand with the total spending and total earnings, know your average sale. This would help in getting open for the first point, especially when the average sale is high, and your Cost per Acquisition (of getting the client) goes down.
Evaluate PPC according to your product offerings
Here, the lifecycle of the product / service your business sells is crucial to using PPC budget to the maximum benefit. If a product is bought once in a while like an Almirah, or if a product is purchased on a regular basis like casual wears, the investment in PPC can vary accordingly. You need to worry about maintaining post-click bonding.
Focus on close or exact (phrase) keyword match
Keywords when set to broad match (which is the default setting) are noticed causing massive budget waste. The kind of traffic and conversions you’re seeing is because of the keywords you are targeting. You can then analyze broad match to reach to the keywords useful for your business.
Use PPC tools wisely, only after learning about them enough
Since there is money involved in the act, any impulsive act can cost you dearly. Sure, these tools are meant to simplify PPC management job, but they also demand enough attention before PPC budget can be put to good use. Learn from some expert or it under his guidance, to begin with. Later you can think of taking it full-fledged.
Don’t target anything out of the blue
To get PPC working for you, making imaginary goals would not help. Analyze hard to know the avenues from where your conversions usually come when you run your PPC campaign. Some ‘out of the way’ keyword if converts you for once, try to keep a tab on trend if it really drives your traffic. There is no sense by wasting dollars just for a ‘chanced’ conversion.
If managing PPC seems difficult and tricky (which it is), you can start with the hiring of an expert for the job. In India, PPC services are still much affordable than in many other countries.