You have a website, great!
You have got the visitors as well, after the hard work of search engine optimization (SEO), even better!
But, your visitors are not sticking. They are leaving your website as soon as they come in and they never try to come back to you.
What is the matter, exactly?
To answer the question, you need to go through following tips and integrate them in a way to increase the convertibility of visitors into readers.
Honesty: Provide what you promise
After the visitors have come to your landing page, give them what is promised through that link. If your website is about providing writing instruments, it shouldn’t bring the visitors to the content that promises them to write magic novels. It would be a cheating at its very core.
On the contrary, let them know how to look for a great writing instruments, what options they have when it comes to leisure writing, what brands justify their price and why, and things like that would allow your visitors to come back to your website regularly.
The consistency can be ensured by the correct use of keywords, and monitoring it as to what brings the visitors to your site. If wrong keywords are bringing in the traffic, something is deeply wrong. Try to fix that before trying anything else, to bring the right audience.
Benefit: Focus on your value deliverance
The rule of give and take is as old as the civilization itself. So, if a visitor is coming to your blog, are you really sure what you are providing to them is what they are looking for. Have you chosen your target audience carefully? If you have, are you proving that ‘something’ from which they think that they can be benefitted (in short or long run)?
The first point about honesty is very much related to the point of benefit. If you are not sure that your readers are going to benefit from your site, it is as good as any worthless object.
Different: Define the word to match your brand
Also, when it comes to providing value, it is often about how uniquely you project your product or service different from the other providers. The ‘Difference’ is all about getting highlighted in a different light but not in a way that target people might feel bluffed.
You can choose to thrive on controversy, first move, humor, or any such act, but be sure to make an impact on your target audience. Without that, no amount of search engine visibility can do you any good.
Connect: Engage and indulge your readers
Do allow to let a discussion drag without you driving it to a sensible point that you want. Your readers will thus know what kind of behavior is preferred at this place. Make sharing your content easier, and staying in touch simplified, with the help of ‘Follow’ button, RSS feeds, Newsletter Subscriptions, etc.
You have got the visitors as well, after the hard work of search engine optimization (SEO), even better!
But, your visitors are not sticking. They are leaving your website as soon as they come in and they never try to come back to you.
What is the matter, exactly?
To answer the question, you need to go through following tips and integrate them in a way to increase the convertibility of visitors into readers.
Honesty: Provide what you promise
After the visitors have come to your landing page, give them what is promised through that link. If your website is about providing writing instruments, it shouldn’t bring the visitors to the content that promises them to write magic novels. It would be a cheating at its very core.
On the contrary, let them know how to look for a great writing instruments, what options they have when it comes to leisure writing, what brands justify their price and why, and things like that would allow your visitors to come back to your website regularly.
The consistency can be ensured by the correct use of keywords, and monitoring it as to what brings the visitors to your site. If wrong keywords are bringing in the traffic, something is deeply wrong. Try to fix that before trying anything else, to bring the right audience.
Benefit: Focus on your value deliverance
The rule of give and take is as old as the civilization itself. So, if a visitor is coming to your blog, are you really sure what you are providing to them is what they are looking for. Have you chosen your target audience carefully? If you have, are you proving that ‘something’ from which they think that they can be benefitted (in short or long run)?
The first point about honesty is very much related to the point of benefit. If you are not sure that your readers are going to benefit from your site, it is as good as any worthless object.
Different: Define the word to match your brand
Also, when it comes to providing value, it is often about how uniquely you project your product or service different from the other providers. The ‘Difference’ is all about getting highlighted in a different light but not in a way that target people might feel bluffed.
You can choose to thrive on controversy, first move, humor, or any such act, but be sure to make an impact on your target audience. Without that, no amount of search engine visibility can do you any good.
Connect: Engage and indulge your readers
Do allow to let a discussion drag without you driving it to a sensible point that you want. Your readers will thus know what kind of behavior is preferred at this place. Make sharing your content easier, and staying in touch simplified, with the help of ‘Follow’ button, RSS feeds, Newsletter Subscriptions, etc.