LinkedIn is considered to be one of the most effective social media platforms for businesses. You can access a network of 200 million registered users from 200 countries. More than two million companies have created their LinkedIn Company Pages to generate business leads .If you’re looking forward to connecting with the industry professionals, LinkedIn should be the fundamental part of your social media marketing strategy.
Social media platforms can contribute immensely when it comes to lead generation for businesses for both B2B and B2C. But how much, is the real question? In a recent research it was concluded that traffic from LinkedIn produced the highest lead conversion rate at 2.74%, almost 3 times more than both Twitter (0.69%) and Facebook (0.77%).
Here’s how LinkedIn can benefit your business when used in a well-thought manner.
How can LinkedIn be used to your advantage?
The major purpose of using LinkedIn for businesses is to attract the target audiences for their brand. And businesses that target other businesses obviously find a better informed potential client base. Also the genre that visits LinkedIn is more business-focused, helping business content to perform better.
With regard to B2C marketing, less content is posted on LinkedIn than on the other social networks. The content is usually related to marketing, human resource, business strategies etc. Clutter-free LinkedIn enables a business environment to focus on what it is meant for, providing a genuine data of users who’re looking forward for a serious client-base, interested in your brand.
How to use it?
1. Invest time and effort to grow your business forte: The technique would be successful in maintaining a valuable network as per your business expertise and standards.
2. Post more content that hits your target audience: When you notice that your followers are really benefitting from the blog posts, webinars, or something else, keep going! Check out the activities like comments, likes, shares, clicks and you can then judge what’s working and what’s not.
3. Post relevant CTAs often: You could get more lead generation prospects through your social media updates, but a continuous inclusion of Call-To-Action (CTAs) is a healthy approach get the updates working towards building sales.
4. Don't become over confident - keep learning: When you feel you’ve achieved a fair share of target, you tend to get comfortable. But remember, there are always chances to improve. Keep analyzing your figures and work on improvements.
5. Stay connected with groups: LinkedIn Groups is an amazing way for expansion of your network. While some groups are open to the public, and other require permissions from the administrator. Always choose groups that fit your brand’s niche and follow up with the active participants who share similar interest.
LinkedIn being such a worthy platform provides an amazing marketing experience for every type of business. You can optimize your business profile, connecting with like-minded individuals and groups; engaging in intelligent discussions through groups and questions. Following the appropriate measures, your business can achieve the desired heights.
Social media platforms can contribute immensely when it comes to lead generation for businesses for both B2B and B2C. But how much, is the real question? In a recent research it was concluded that traffic from LinkedIn produced the highest lead conversion rate at 2.74%, almost 3 times more than both Twitter (0.69%) and Facebook (0.77%).
Here’s how LinkedIn can benefit your business when used in a well-thought manner.
How can LinkedIn be used to your advantage?
The major purpose of using LinkedIn for businesses is to attract the target audiences for their brand. And businesses that target other businesses obviously find a better informed potential client base. Also the genre that visits LinkedIn is more business-focused, helping business content to perform better.
With regard to B2C marketing, less content is posted on LinkedIn than on the other social networks. The content is usually related to marketing, human resource, business strategies etc. Clutter-free LinkedIn enables a business environment to focus on what it is meant for, providing a genuine data of users who’re looking forward for a serious client-base, interested in your brand.
How to use it?
1. Invest time and effort to grow your business forte: The technique would be successful in maintaining a valuable network as per your business expertise and standards.
2. Post more content that hits your target audience: When you notice that your followers are really benefitting from the blog posts, webinars, or something else, keep going! Check out the activities like comments, likes, shares, clicks and you can then judge what’s working and what’s not.
3. Post relevant CTAs often: You could get more lead generation prospects through your social media updates, but a continuous inclusion of Call-To-Action (CTAs) is a healthy approach get the updates working towards building sales.
4. Don't become over confident - keep learning: When you feel you’ve achieved a fair share of target, you tend to get comfortable. But remember, there are always chances to improve. Keep analyzing your figures and work on improvements.
5. Stay connected with groups: LinkedIn Groups is an amazing way for expansion of your network. While some groups are open to the public, and other require permissions from the administrator. Always choose groups that fit your brand’s niche and follow up with the active participants who share similar interest.
LinkedIn being such a worthy platform provides an amazing marketing experience for every type of business. You can optimize your business profile, connecting with like-minded individuals and groups; engaging in intelligent discussions through groups and questions. Following the appropriate measures, your business can achieve the desired heights.