Many small businesses consider paid search advertising as an important source for lead generation, the most popular paid search platform being Google AdWords. Yet most of them aren't doing the work required to succeed and those you are doing are not doing it the right way. According to WordStream, a standard amount of $1,200 is spent by small business on AdWords, 25% of which gets wasted since they fail on some crucial aspect of understanding and strategy implementation
There are a number of causes for the under-performance of PPC marketing. If you’re looking forward to getting more returns from your investment, here are six ways:
1. Be functional
Get in the league if you're not using AdWords regularly. Your results will suffer after making frequent changes to your campaigns. Studies reveal that nearly 53% of businesses optimize their ad campaigns only once per quarter. PPC marketing is highly appreciable but by not evaluating and acting on campaign data, you miss out on making data-driven changes that can make this advertising tool more effective. You can begin by spending at some time reviewing and regulating your campaigns.
2. Be precise
Lengthy keywords have less competition and cost lesser amount per click. However, one in four small business-advertisers completely relies upon broad-ranging keywords, when they need to focus on specific keywords. These should help them reduce cost while stepping into more targeted markets.
3. Be significant
Quality Score (QS) is Google's grade of the appropriateness of your ad campaigns, typically based on the click-through rates of your PPC ads. Quality Score has a key effect on PPC campaign performance; marketers who run their campaigns with top quality scores can save up to 50% on cost per click, with 80% lower cost per conversion. Aiming for the right keyword(s) and uploading unique ads worth clicking is the core solution for improving your Quality Score.
4. Be innovative
Roughly, 25% of small business advertisers redirect their ad campaign traffic to a single page, while 20% redirect their clicks to the homepage. Only a single page cannot deal with the needs of all the different visitors you will get through Google ads.
Many small businesses fall short on conversion optimization, less than 50 percent have conversion-tracking tools installed. You cannot accurately portray the effectiveness of your campaigns if you’re not tracking your conversions. Marketers need to be creative and be sure that their landing page caters the needs of the visitors.
5. Be mobile-friendly
Mobile-friendly ads take priority over standard ad creative in campaigns where a mobile impression is an option since it allows advertisers to serve up highly targeted content which cater the needs of their viewers on mobile devices.
6. Start small... but don't stop
The effort required to optimize AdWords campaigns over regular basis doesn't have to be intimidating. It's just a matter of working out better practices regularly which take as little as a few minutes a week. The solution lies beneath identifying those areas, which could be opportunities and taking time to test and modify.
With these pointers, you can effectively succeed in getting returns out of your investment on PPC ads which in turn, can generate a better traffic for your business page.
You can visit here:- http://www.blog.webifly.com/ppc-marketing-fast-forwarding-your-brand-promotion/ for related topic.
There are a number of causes for the under-performance of PPC marketing. If you’re looking forward to getting more returns from your investment, here are six ways:
1. Be functional
Get in the league if you're not using AdWords regularly. Your results will suffer after making frequent changes to your campaigns. Studies reveal that nearly 53% of businesses optimize their ad campaigns only once per quarter. PPC marketing is highly appreciable but by not evaluating and acting on campaign data, you miss out on making data-driven changes that can make this advertising tool more effective. You can begin by spending at some time reviewing and regulating your campaigns.
2. Be precise
Lengthy keywords have less competition and cost lesser amount per click. However, one in four small business-advertisers completely relies upon broad-ranging keywords, when they need to focus on specific keywords. These should help them reduce cost while stepping into more targeted markets.
3. Be significant
Quality Score (QS) is Google's grade of the appropriateness of your ad campaigns, typically based on the click-through rates of your PPC ads. Quality Score has a key effect on PPC campaign performance; marketers who run their campaigns with top quality scores can save up to 50% on cost per click, with 80% lower cost per conversion. Aiming for the right keyword(s) and uploading unique ads worth clicking is the core solution for improving your Quality Score.
4. Be innovative
Roughly, 25% of small business advertisers redirect their ad campaign traffic to a single page, while 20% redirect their clicks to the homepage. Only a single page cannot deal with the needs of all the different visitors you will get through Google ads.
Many small businesses fall short on conversion optimization, less than 50 percent have conversion-tracking tools installed. You cannot accurately portray the effectiveness of your campaigns if you’re not tracking your conversions. Marketers need to be creative and be sure that their landing page caters the needs of the visitors.
5. Be mobile-friendly
Mobile-friendly ads take priority over standard ad creative in campaigns where a mobile impression is an option since it allows advertisers to serve up highly targeted content which cater the needs of their viewers on mobile devices.
6. Start small... but don't stop
The effort required to optimize AdWords campaigns over regular basis doesn't have to be intimidating. It's just a matter of working out better practices regularly which take as little as a few minutes a week. The solution lies beneath identifying those areas, which could be opportunities and taking time to test and modify.
With these pointers, you can effectively succeed in getting returns out of your investment on PPC ads which in turn, can generate a better traffic for your business page.
You can visit here:- http://www.blog.webifly.com/ppc-marketing-fast-forwarding-your-brand-promotion/ for related topic.